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Style Guides

What Teenagers are Buying and Packing

Jordan Rhodes

So many of our followers have requested more of what teenagers are interested in, either for their own kids or for themselves (and I don’t blame them - I want to be young and hip too!) So we turned to our high school intern, Ali Murdock, to give us a list of her favorite brands and shopping sites. Below you can find out what teenagers are buying and packing, along with my own commentary about each brand (please don’t tell anyone that I didn’t know what some of them were at first)…

By Jordan Rhodes in collaboration with Ali Murdock

Photo by Julia D’Agostino

Photo by Julia D’Agostino

Golden Goose sneakers 

How can you not feel hip while wearing skateboarding shoes out of Venice? Even all the moms in Greenwich are wearing Golden Goose and I have a few pairs of my own.


Glossier makeup/ skincare

Millennials love this beauty brand and I don’t blame them. Great products and cool packaging equals teen heaven and great skin. The Balm Dot Com skin salve has a cult following.


Too Faced makeup 

Admitting that I have never bought Too Faced products, but if this is what my cute intern and her friends love then I am racing to get some.



Sadly, my mom bod doesn’t fit into most clothing on the Revolve site, but I can see why teens and 20-somethings love the trendy, edgy selection of brands



Most everyone I know shops at Shopbop, which makes this a win for moms trying to please their teenage daughters.



This is a great resort-wear brand for all adult ages. I love their pieces for trips to the Caribbean or Mexico.


For Love and Lemons

This is one brand I hadn’t heard of but I’m loving the bohemian vibes.


Brandy Melville

This casual brand strictly caters to teens and young girls and seems to be a good choice for everyday clothing.



This cute brand I love because they also cater to kids, and my girls have several pieces that also happen to be very soft. The current Splendid x Gray Malin collaboration is so cute.



I’m pretty much in Lululemon all day everyday. The cuts are perfect and nice enough to wear around town.


Frame denim

I agree with Ali! Frame is one of my favorite jean brands because they’re so flattering.


Re/done denim and t shirts

This brand can be found at some of my favorite sites like Forward by Elyse Walker and Farfetch, and I personally love the hip, casual t-shirts.


Aviator Nation 

Think super casual, retro-looking sweatshirts, pants and similar, all inspired by 70s California vibes.


Free City

Another cool athleisure brand popular with teens.


Roberta Roller Rabbit pjs 

I adore these and so do my young children. I love that teenagers are wearing them too.


Adinas Jewels

I just went down a dark hole on this site, but in a really good way. SO much jewelry, so trendy, so well-priced.


Want to know about more brands popular with teens? Send us an email and we’ll happily share more!